3. Michael Kors products know where to find their fans:
While Twitter and Facebook reign supreme for Social campaigns, Instagram and Pinterest are gaining strong attention from Fashion brands due to their visual nature and strong female following (Instagram user base 70% female), last year, Michael Kors outlet launched a campaign called MKTimeless targeting Instagram Fan Growth. Customers were challenged to take a photo of their favorite watch and post to Instagram. This two week contest saw major success, giving them a 50% increase in their Instagram fan base.
4. A leg up on mobile – Michael Kors products:
Through a Facebook app Michael Kors outlet store released their first mobile-friendly Social campaign, for Mother’s Day last year. At select stores, emails, and other Social networks, this campaign was advertised in part on window displays. Michael Kors has positioned it as an opportunity for increased engagement, while many brands are seeing mobile as an opportunity to sell.
Related post: http://michaelkorsoutlets.seesaa.net
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